The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Evaluate commercial information applicable to the equine market
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Research and analyse relevant information to identify market and economic trends Completed |
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Identify and evaluate stud stock from other stud operations to determine strengths and weaknesses of own stock Completed |
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Present collated information in a manner to provide clear and concise information Completed |
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Conduct market and situation analysis using established techniques according to the available budget and the need for external assistance Completed |
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Establish a risk management plan to counter factors influencing the profitability of a horse stud enterprise Completed |
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Develop strategies to support marketing
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Create promotional materials that enhance commercial presentation of stud stock Completed |
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Identify all relevant legislation and codes of practice applicable to the sale of a horse Completed |
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Record and communicate priorities, responsibilities and budget to relevant parties Completed |
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Develop promotional strategies
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Prepare and record detailed plans for promotional activities according to organisation procedures, and to reflect feedback received on earlier activities Completed |
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Establish marketing objectives based on new and retained business consistent with stock held and strategic business plans Completed |
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Organise implementation of the marketing plan
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Establish criteria for the measurement of impact and success of promotional activities Completed |
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Make adjustments to the promotional and distribution strategies promptly and as required to ensure success Completed |
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Evaluate, select, draft and present horses for inspection prior to sale
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Evaluate and select horses according to the strategic and marketing plans of the stud operation Completed |
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Evaluate, select and organise horse drafts into appropriate marketing or sale categories, and develop catalogue to reflect legislative requirements, representation and accurate documentation Completed |
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Define and establish potential points for sale, potential clients and catalogue documentation required for each horse Completed |
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Arrange sale details and advise relevant parties Completed |
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Notify potential clients of inspection requirements to facilitate selection process and confirm locations and times for inspection Completed |
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Obtain client feedback of horses selected for sale following inspection, and negotiate alternatives as appropriate Completed |
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Complete and evaluate sales against the marketing plan
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Arrange transport for horses to the sale site, ensuring safety and comfort of individual horses as well as meeting legislative and quarantine requirements and codes of practice applicable to horses in transit Completed |
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Confirm final sales arrangements, including sales orders and penning details, and the availability of particular horses for sale with potential clients according to previous agreements Completed |
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Organise staff, skilled in safe horse handling techniques, to ensure horse allotments and catalogue schedules are maintained during the sale Completed |
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Complete all paperwork associated with the sale, and arrange transport details Completed |
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Evaluate results of the sale against the marketing plan in terms of profitability and success in achieving intended outcomes Completed |
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Make recommendations for modification of the marketing plan Completed |
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